The Everyday Sport campaign - which is backed by politicians, sports stars, and organisations across the country - encourages people to build physical activity and sport into their everyday lives. The campaign is set to get England moving in the battle against obesity and in the countdown to London 2012.

 

Everyday Sport goes live on the back of ongoing evidence from the Department of Health, which reveals that 77% of women and 65% of men in the East of England are not doing the recommended amount of activity for a healthy life (30 minutes five times a week).

 

Research conducted by YouGov and commissioned by Sport England to mark the launch of Everyday Sport, has also uncovered some staggering facts - 71% of people in the East of England would like to do more sport and active recreation but do not get round to it.

 

The Everyday Sport campaign is all about small steps making a big difference. Everyday Sport can mean different things to different people, from taking the stairs instead of the lift or getting off the bus a stop early to joining a sports club or registering for an exercise class.

 

Sport England has been set a target by Government of increasing participation in sport and physical activity by 3% in the next three years. Everyday Sport is the first major initiative in this long-term plan.

 

Everyday Sport already has the support of more than 60 famous faces from the worlds of politics, celebrity and sport, including Culture Secretary Tessa Jowell, Sports Minister Richard Caborn, Rio Ferdinand, James Cracknell, Jonny Wilkinson, Steve Cram, sports commentating legend Barry Davies, Jonathan Edwards, Nell McAndrew, Donna Air and Jayne Middlemiss.

 

To find out how you can incorporate Everyday Sport into your lives, to find out where you can take up a new sport or activity or for more information about the campaign, log on to www.everydaysport.com or call the Everyday Sport hotline: 0800 587 6000.

 

 

Sport England East are working together with a number of local organisations to promote Everyday Sport in the East Region. The BBC at both regional and local levels are also fully supporting the campaign.

 

A series of 14 roadshow-type events have been planned across the East Region, commencing in October 2005 these will be linked to come and try sessions, facility open days and healthy walks amongst other things which be held throughout the coming year.

 

 

Essex	Thurrock Lakeside	6 May 2006
Suffolk	Lowestoft	29 May 2006
Cambridgeshire	Cambridge	11 June 2006
Suffolk	Ipswich (mini roadshows)	Weekly during summer (from 15 June 06)
Norfolk	Great Yarmouth	24 June 2006
Norfolk	Norwich	1 July 2006
Herts	Watford	8 July 2006
Suffolk	Ipswich (Sport Relief)	15 July 2005
Bedfordshire	Luton	2 September 2006
Suffolk	Ipswich (Jogathon)	24 September 2006